THE SEARCH WORKBENCH
SEO Tools for Website Audits, Keyword Research and Content
Check a page. Plan the work. Create something you can use. Choose a tool by the decision in front of you.
Find your toolEnglish + Español · Methods and limits explained
Which SEO tools help audit and optimize your website?
These tools help you inspect technical signals, organize search work and prepare useful website assets. Each one explains its method and what it cannot determine. Contact details are sent before using a browser tool; its inputs and results stay on your device. Each page states whether its interactive function is available. A service inquiry is a separate choice.
Read the purpose, steps, examples and limits of all 16 tools. A Coming soon label means its interactive function is not open yet. No provider scan is implied by publishing its guide.
CHOOSE THE TASK
What do you want to work on?
16 tools shown
SEO audit
This SEO audit tool checks observable technical and page-content signals on the URL you provide.
Website speed test
Enter a page URL to inspect its loading performance.
Broken link checker
This broken link checker tests links found on the page you enter and identifies where each link appears.
Keyword research planner
Use this planner to organize service-related keywords into useful pages.
Business Profile review planner
Answer a few questions about your business profile to build a practical review list.
Search preview & metadata editor
Supply a page title and approved facts, then assemble a description draft from your first fact and next step.
Schema markup builder
Build or check a JSON-LD block using information that appears on your page.
Robots.txt rule tester
Test a path against robots.txt rules for a named crawler.
XML sitemap builder
Create an XML sitemap from the URLs you approve, or review an existing sitemap for common problems.
Redirect & canonical checker
Follow a URL's redirect chain and inspect the final page's canonical declaration.
Hreflang pair checker
Review whether the hreflang annotations you supply reference equivalent language pages consistently.
Internal link planner
Map relevant links between your services, guides and approved location pages.
SEO content brief builder
Build a content brief around the question a customer needs answered.
SEO ROI calculator
Estimate the business result an SEO investment would need to produce using assumptions you control.
AI discovery readiness check
Review technical access and the clarity of the information on a page that may be used by search systems.
Indexability checker
Check the public signals that may affect whether a page can be crawled and considered for indexing.
Put the findings into a work plan.
A tool checks a defined task. If you need a wider review or help making changes, tell us what you want to resolve.