AI Growth Systems
Missed-call SMS contribution calculator
Compare an assumed SMS response scenario with a monthly messaging cost, without treating delivery or response as a guaranteed sale.
Missed-call SMS contribution calculator: how is the result calculated?
An SMS follow-up scenario needs eligible calls and a reply rate before it estimates customers. The reply rate describes people who respond to the message; the close rate describes how many of those replies become customers.
How the calculation works
An SMS follow-up scenario needs eligible calls and a reply rate before it estimates customers. The reply rate describes people who respond to the message; the close rate describes how many of those replies become customers. Apply revenue and margin, then subtract the monthly messaging and support cost.
Do not enter all missed calls if some numbers cannot receive texts or some events are excluded by the workflow. A sent message and a customer reply are different stages. The output is monthly net contribution under the entered assumptions, not return on a setup investment.
Include any one-time setup cost in a separate project comparison. Later evidence should identify provider acceptance, replies and customer outcomes individually, with duplicate inquiries removed consistently.
Facts and scope
| Field | Detail |
|---|---|
| Formula | Eligible calls × reply rate × close rate × customer revenue × margin − monthly cost |
| Input source | Values entered by the visitor; defaults are illustrative. |
| Result type | Scenario arithmetic, not measured business performance. |
Test your assumptions
The values are illustrative. Edit the fields to compare scenarios; they are not sent or stored.
Eligible calls × reply rate × close rate × customer revenue × margin − monthly cost
Scenario monthly contribution (USD)
Questions and answers
Are these values a forecast for my business?
No. Replace the illustrative inputs with your own documented assumptions. The calculator does not connect to analytics, phone records or sales systems.